More Than Just Camouflage
There are few stores where men outnumber women two to one. Fewer still that feature freshwater aquariums, a mountain, a shooting gallery, wild game meals and a gun library. If you hunt or know someone who does, then you already know that I am referring to Cabela’s, which bills itself as “the world’s foremost outfitter.”
Pennsylvania’s hunters once knew Cabela’s only for its massive mail-order catalog, but that changed in 2003 when the company opened one of it’s trademark retail stores in Hamburg, Pa., at the intersection of I-78 and PA-61. At 250,000 square feet this is their largest store and one of only a handful east of the Mississippi. In fact, the word “store” doesn’t seem to fit what might be better described as a shrine for outdoorsmen, a place where they can revel in all the conceivable trappings of their sport—from $2 fishing lures to $1500 semi-automatic rifles.
That is not to say that you need to have any interest in casting a line or felling a white-tail deer to make a trip here worth your while. My wife and I have Cabela’s Club credit cards, and we use our reward points for camping gear and clothing—none of it camouflage! Our kids love going for the animals, many of which are mounted in re-creations of their native habitats, including several species native to Africa. One large gallery is devoted to Pennsylvania’s beloved whitetail deer and features an animatronic hunter, appropriately grizzled and bedecked in flannel. As if that wasn’t enough, there is also the fish tanks, a toy section and a sweet shop. We could easily spend two hours here without them getting bored. I recently discovered that duck blinds make a cozy fort!
There is no doubt that Cabela’s has become a tourist destination. During one trip I made with my friend and our two infant boys, I recognized several people from my home town but also noticed what must have been a busload of Korean tourists snapping photos left and right. If you enjoy people watching, grab a bite to eat (emu, anyone?) in the upstairs cafe and take a seat. Just beware that someone may be watching you; I’ve heard that the building’s centrally-located mountain doubles as a look-out for retail security.

January 29th, 2010 at 5:31 pm
The title made me giggle. Cabela’s is definitely worth a trip every now and then. Also funny is the bus load of Korean tourists.